Have you ever thought about your personal brand? How you present yourself and how people describe you? You should.
Your brand is a perception maintained by someone other than you. The points explained briefly below will help you reflect on your personal brand, and how to excellently brand yourself.
What you need to do
To improve your Personal brand, you need to carefully cultivate your personal image. This is very important. You need to constantly glorify and amplify the positives about yourself (your brand). In framing your brand, authenticity is key. People are attracted to genuine people. So you have to be real, and be yourself. Before posting that next tweet or Facebook post, you should consider your personal brand and how people might perceive you.
To improve your brand, your image, vision, and values must align. And it is not just about cultivating a brand, you must be able to communicate and articulate this. You can only articulate or market a brand you know excellently. Thus, it is important to know yourself.
You should also consider creating a LinkedIn profile and start paying attention to your digital footprint (Google, Twitter, Facebook, Instagram, Snapchat etc.). It is advisable to perform a SWOT analysis of yourself. Once this is done, you need to capitalise on your strengths, cover your weaknesses, identify your opportunities and look out for threats.
Benefits of Personal Branding
Investing in your personal brand is one of the smartest decisions you will ever make. Success comes from self-packaging and self-branding.
Importantly, through personal branding you can significantly increase your success in the business world and in your career.
Personal branding is not an option, it is a requirement if you want to STAND OUT.
Remember, if you don’t define yourself, others will.